About 

[ The Social Media Piece ] 

The Social Media Piece is founded by Sarah Petersen and provides social media services from audit and strategy to content and creation for businesses, passion projects, makers & non-profits.  In seeing how overwhelming tackling social media marketing can be for businesses - Sarah can help with simplifying, teaching and implementing tools to bring your business to the conversation. 

There is a passion that every business begins with.  Even when it is third-generation into existence, both the original and current business have a spark that drives them.  A skill, an idea, a leap of faith.  

As business owners, Sarah & her husband deeply believe in this spark and that it is one of the pieces of magic of any business.  In its simplest form, it is the drive of a business.  In its grandest, the soul that is the foundation of your business and soars from there.  

Sarah believes this drive and soul are an integral part of any marketing strategy, and most important in any social media marketing strategy.         

In addition to their family business, Sarah is a maker.  Sarah has utilized social media to share her home goods, quilt jackets, recipes and methods.  This in turn created community, awareness and trust that has directly impacted her customer base.  She also has worked with many brands to promote their brand awareness and products through social media.  Working with various brands has been an incredible insight into marketing strategy, success and even challenge.  It also has been really fun!

Sarah has enjoyed further learning about social media marketing through Coursera, Meta certification programs and conferences.  The most rewarding aspect, though, has been the real bonds created, customer growth, and that social media marketing can have real and positive impact on a business.  

Social Media Marketing can be a place holder - it can act as a website or landing page to represent your business in a place where much of the world is already present.  It can be a customer seeker tool used to build your customer base.  And, it can be a community builder.  It is simply a tool and available to anyone who chooses.  

If you would like to create a social media presence simply to be searchable - or as an active aspect of your business marketing strategy - Sarah would love to join your team where you are and grow forward.